Susan Scheiffley

Background

About Susan Scheiffley

The "morning" of my career was filled with fire. I loved real estate so much that when I achieved the coveted and illusive title of Lifetime Top Producer from the Prince William Association of Realtors, I promptly quit the association and joined the Northern Virginia Association of Realtors to earn another Lifetime Top Producer award, which I achieved in 2018. If the past 20 years in real estate have taught me anything, it is that true leaders are built from passion and grit. I have never asked anyone to do something I was unwilling to do, and I never intend to. I have put out "little yellow signs," written "letters from the heart," door knocked, cold called, tacked business cards to every grocery store billboard I could find, ran FSBO campaigns, handed out bottled water by the subway, done "pop bys", and rolled up my sleeves on a moving day to help out. In later years, I added sophistication and technology with websites and social media campaigns, targeted advertising, lead funnels, automated CRM, and more. I worked hard to create raving fans and cultivate "a business worth owning and a life worth living," as Gary Keller would say. I reached heights in real estate that most agents never see. I built teams, bought brokerages and made them flourish, walked the stage in the top 10 of Keller Williams, attended exclusive masterminds with Gary Keller, and even got interviewed by Gary for Agent Mountain. As I enter the afternoon of my career, my soul craves challenge and change. I achieved all that I set out to do in Real Estate and then some, but there is more work to do to reach my full potential. Some in the industry would call me crazy for wanting to branch out, but I am old enough now to know that transitions are inevitable, and per the sage words of Selena Gomez "The heart wants what it wants." I could wax on about my management, leadership, mentorship, communication, recruiting, data analysis, marketing, and sales skills, but it seems trite to do so on LinkedIn. These skills are a dime a dozen here, though my capabilities and business instincts are sharper than most. To that point, I have spent the last few years retooling. With my recent graduation from Jack Welch Management Institute's MBA program, where I achieved top honors as a Welch Scholar (shameless plug), I want to explore where my transitional skills can take me in a new direction, while still serving the public. I am seeking a company that values a growth mindset and values the quality of the candidate over a spot-on job description match. If this is you, please say hello.