Susan Webb

Background

About Susan Webb

I provide strategic consultation to organizations seeking to realize core objectives through enhanced digital experiences and content. I have a unique blend of experience in multichannel marketing, strategic communications and business analysis consulting for private, public and not-for-profit sectors, including eight plus years of experience launching websites, products and ideas in the marketplace. When digital and content strategy was nascent, there was a real lag in thought leadership and services. I jumped into that gap, leading clients through processes to create strategies that would leverage technology, design and content for greater success. Research and analysis are the cornerstones of good digital strategy. Through data analysis and qualitative research, I identify customer needs, business challenges, explore missed opportunities and uncover solutions that benefit the user while meeting business objectives. I synthesize these inputs to provide actionable digital and content strategies across multiple platforms that can change the dynamics of an organization’s relationships with its users.