Susan Weller

Background

About Susan Weller

Solid record of performance and results guiding effective global marketing and promotional programs through B2B interactive marketing. Communications focused on long range marketing strategies and scorecard measurement achievements. Accomplished at reaching a high level of financial stewardship for stakeholders and government funds including USDA MAP funds, QSP and EMP grants through attention to details. Vast career portfolio ranging from retail, export and international trade, foodservice, education, agriculture, food manufacturing as well as healthcare experience. Passionate about effective communications through cultural market research and understanding, and delivering ROI through positive results including new market introductions, launches of new products, and increased sales volumes. Specialties: Extensive experience implementing successful international marketing and promotional programs; high level of international communication and cultural understanding of Asian and Latin America countries; export trade experience; segmentation and messaging work; research; print and digital production; internal communications; agency management; and Japanese language proficiency.