Susana Jimenez

Background

About Susana Jimenez

A methodical and highly motivated Senior Advertising and Media Strategy Executive with a strong track record in innovative planning, multichannel B2B sales, and media optimization. With proven leadership and process improvement expertise, I drive quality, efficiency, and performance in fast-paced, high-pressure environments. Skilled in cross-market media planning, account management, and data-driven decision-making, I consistently deliver results while fostering strong client relationships and driving retention through strategic innovation. Notable highlights of my experience include the following: • Spearheaded high-impact 360° advertising campaigns across TV, radio, OTT, digital, and OOH channels for global media leaders including Disney, NBCUniversal, Televisa, and PBS, consistently exceeding client KPIs and ROI targets. • Successfully managed multimarket B2B sales and media strategy, developing tailored solutions that increased client retention and upselling rates. • Led cross-functional planning and post-campaign analysis using Salesforce, Nielsen, Domo, and Google Analytics to deliver actionable insights and drive continuous process optimization. • Built and maintained long-term key agency and direct client relationships by delivering customized, data-informed media proposals and strengthening brand positioning across international markets. That said, I assure you that these experiences can be translated into measurable, positive impacts. My goal is to leverage my all-inclusive industry knowledge, skills, and experiences to support the vision of your organization. If we share the same vision and values, you may connect with me here or through my email at susanajimenezsalim1@gmail.com. Looking forward to adding value to your organization. Expertise: Multi-channel Planning, Sales Proposals, Advertising Campaigns, Market Research, Customer Loyalty, Business Process Documentation, Advertising Inventory Optimization, Audience Segmentation, Asset Management, Sales Presentations, Brand Storytelling