Susannah Derr

Background

About Susannah Derr

As a strategic analytics and loyalty leader with 10+ years of experience, I translate complex data into actionable strategies that drive customer retention, engagement, and lifetime value (LTV). My expertise lies in architecting end-to-end data ecosystems and loyalty programs for world-class brands in QSR, hospitality, finance, and CPG. I lead cross-functional initiatives, bridging the gap between technical teams and executive stakeholders to ensure data strategy directly supports and accelerates business objectives. By designing robust experimentation frameworks and personalization engines, I have consistently enabled clients to enhance the customer experience, optimize loyalty programs, and unlock new revenue streams. Core Competencies: • Loyalty Program Strategy & Design • Analytics & Data Strategy • Customer Lifecycle & Retention • A/B & Multivariate Testing • Stakeholder Management & Communication • Team Leadership & Mentoring • Personalization & CRM Strategy Tool & Platform Expertise: • Loyalty/CRM: Talon.One, Punchh, Braze • Analytics: Google Analytics, Firebase, Mixpanel, Amplitude • Data Infrastructure: Segment, mParticle, Google Tag Manager, Snowflake, BigQuery • Analysis & Visualization: SQL, R, Tableau, Looker I am open to senior individual contributor and/or director-level opportunities where I can leverage my expertise to build and lead a high-performing analytics or loyalty function within a forward-thinking organization.