Susanto Banerjee

Background

About Susanto Banerjee

Sales and Marketing professional with over 13 years of experience driving trade marketing, brand management, and sales operations across the building materials and telecom industries. Proven expertise in handling state-level dealer networks, scaling premium product sales, and delivering impactful market activations that strengthen brand presence. Skilled in trade marketing strategy, budget planning, product positioning, and ROI-driven promotional campaigns. Adept at managing large dealer networks (2,500+ dealers) while executing successful BTL activations, retail promotions, and brand visibility programs. Recognized for consistently achieving sales peaks, including scaling premium products like Concreto UNO and DG F2F to record volumes of MT in East Bihar, and maintaining strong average sales performance of MT. Hands-on experience in collaborating with cross-functional teams, including sales, procurement, vendors, and channel partners, to ensure smooth execution of marketing strategies and business objectives. Strong focus on competitor analysis, consumer behavior, and regional market insights to drive product adoption and expand market share. Track record of launching new products, driving retail communication, and strengthening brand equity through impactful event management, trade promotions, and sponsorship campaigns. Experienced in planning and managing budgets for state-level marketing and dealer engagement, with a clear focus on measurable ROI. Awards and recognition include multiple “Employee of the Quarter” and “Best Achievement” accolades for exceeding sales targets and successfully implementing high-impact marketing initiatives. Core competencies include: • Trade Marketing & Sales Strategy • Premium Product Growth & Positioning • Dealer Network Management (2500+) • Budget Planning & ROI Optimization • Brand Promotion & Market Activation • Competitor Tracking & Market Insights • Event Management & Sponsorships • Cross-Functional Team Leadership