Sushba Shetty

Background

About Sushba Shetty

I am a Product Marketing and Project Management professional with over a decade of experience driving strategic growth across diverse industries, including pharmaceuticals, FMCG, home appliances, eyewear, and advertising. I specialize in product lifecycle management, market research, vendor collaboration, pricing strategy, and integrated marketing campaigns. My career began in client servicing at leading advertising agencies such as Laqshya Media and WPP, where I developed expertise in customer engagement and brand communication. Leveraging this foundation, I transitioned into product management roles at Cavinkare, EssilorLuxottica, and Novo Nordisk—successfully launching over 400 products, leading cross-functional teams, and delivering initiatives that drove measurable business results. In 2024, I relocated to Canada to expand my global perspective and enrolled in the Post-Baccalaureate Diploma in North American Business Management at Capilano University. This program is enhancing my strategic leadership, cross-cultural communication, and project execution skills, preparing me to contribute effectively in Canadian and international markets.