Sushmita Bhatia

Background

About Sushmita Bhatia

SAS,SQL,R,Python,UNICA Campaign,Tableau, Excel, VBA, Adobe analytics • Propensity Model development, RFM model, Neural Network machine learning models Business consulting / Solutioning / Business Development • Presales / understanding new growth opportunities and profiling business • UNICA campaign flowchart creation, mindset analysis, acquisition strategies, factor analysis • Credit Cards portfolio based on waterfall model, CCAR model and other Risk models. • Prioritization, Market Basketing and product profiling • PD, LGD, EAD Model monitoring / validation and risk analytic. • Build decision tree, segmentation and clustering for loss mitigation and risk profiling. • Creating pricing optimization engines. • Predictive analysis and building forecasting tools. • Analysis based on macro economic factors and their effect on credit cards market, thereby creating bench marking techniques. • Prepare analytic reports in form of excel power point presentations, pdf and tableau. • Working on fraud & authorization procedures for credit cards along with Falcon banding. • Write extensive programs & macros on SAS 9.3, SAS EG, SAS E-Miner, VBA, Tableau. • Act as a trainer and conduct training programmes related to policies and procedures. • Have given process improvement ideas which are cost effective for the organization. Specialties: Have successfully completed the Me-to Me- project which resulted in the successful launch of the product in the global market. • Have been selected for a project on UAT- Internet Banking Interface testing to Check the back-end mechanisms for international money transfers via internet – HSBC payments. • Have got trained in SWIFT transactions, international payment systems, Global back-end services, Liquidity engine, Global Direct Hong Kong and the coding and decoding systems of money transfer.