Susie Steed
Director at Mad Little Marketer
Based in Colchester, United Kingdom
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Seniority
Director
Department
Advertising & Marketing
Location
Colchester
Industry
Marketing Services
Company size
1
Contact information
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Background
About Susie Steed
It’s great communication that wins business Fact.We need to understand you, your mission, your product or service in order to want to buy from you. We don’t want all the details but we want to be able to form an opinion based on the feeling we get about you and your company. So you need to be communicating effectively. And so many businesses don’t. For example: finding your own voice on LinkedIn can be tricky and it’s why a lot of people never post: they just scroll. That was me not so long ago. In fact I really didn’t like LinkedIn. As a digital marketer I knew I SHOULD be using LinkedIn. But I had the fear. The fear prevented me from tapping into the opportunities I knew were here. What was I so scared of? I didn’t know what to say, how to say it, what people would think. I also didn’t really know how to convert connections into business. But I spent more time on LinkedIn and I saw the potential of simply being here and communicating. That’s all it took. You have to be a bit brave. And you need clarity. So how do you build trust, build your network and do business on LinkedIn?Watch the 3-minute video in my featured section for a fast summary. Then once you know the practicalities, you need to concentrate on your one thing. What is it that you want to be known for? What makes you stand out from the rest?What is your why?I work with c-suite on a thought leadership-y style LinkedIn presence. I help you become a great communicator. Because we are drawn to people who communicate well. The evidence "73% of decision-makers say that an organisation's thought leadership content is a more trustworthy basis for assessing its capabillities than its marketing materials and product sheets." Edelman report 2024. I’m a former magazine editor who has spent the last 12 years as a social media specialist helping more than 500 businesses and executives find their voices and communicate effectively online. So if you passionately believe in what you and your company do but you don’t have the time or the confidence to post and engage consistently and confidently on LinkedIn, we may be able to do that together. We find your LinkedIn voice. We strategise on how to become the thought leader you want to be.We create content.We formulate a robust strategy. We ensure that your actions on LinkedIn align with the goals you have for your company.LinkedIn training and coachingLinkedIn ghostwritingFree LinkedIn training for local charitiesSend me a message
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