Suyitno Potency

Background

About Suyitno Potency

I bring 30+ years of experience in retail execution, partnering with leading global and local brands such as FrieslandCampina, P&G, Nestlé, Pringles, Kellogg’s, KAO, Torabika, and more. Throughout my career, I’ve helped organizations transform their field execution, merchandiser operations, and perfect store strategies to achieve measurable business growth. My expertise spans across: Retail Execution & Perfect Store Strategy – ensuring products are always available, visible, and executed flawlessly in-store. Field Force Productivity – enabling teams to work smarter, not harder, with clear KPIs and actionable insights. AI & Smart Technology – applying image recognition, data analytics, and automation to modernize retail execution and reduce inefficiencies. Key Account & Trade Marketing Alignment – bridging strategy with flawless execution at the point of sale. I believe in practical, technology-enabled solutions that truly work in the field—helping brands close execution gaps, increase sales effectiveness, and build long-term customer trust. Today, I’m passionate about combining decades of retail know-how with AI-driven innovation to help companies optimize coverage, reduce fake visits, and deliver consistent perfect store execution.