Sven Drieselmann

Background

About Sven Drieselmann

Experienced in startup and venture building and setting up an internal corporate accelerator. Driving the digital transformation for car OEM through proven business strategies (customer centricity, enterprise transformation, data aware communication, online sales), developing new digital business models (e.g. Urban Mobility Solutions, Data Marketplace, Car-2-x technology, digital sales models), professionalize digital marketing as well as setup frameworks to manage an organization (CX TOM, customer focussed E2E teams, agile@work) and drive E2E process digitization.Since 15 years strong focus on digital transformation, digital & data based marketing, customer experience, business growth and steering in retail, tech and automotive. Proven P&L responsibility and experienced people leader.1⃣ Customer growth for PayPal DACH to hit >10m customers in 20102⃣ Profitable scale of the grownup reBuy from 20m € revenues to >70m € revenues p.a. within 4 years through customer growth, customer wow and shaping the brand3⃣ Public rollout and commercialization of the mobility startup Croove (letscroove.com) for Daimler AG to disrupt car rental market with exit after 10 months to Turo4⃣ Founding and successful scale of the business unit DBD (Mercedes-Benz Digital Business Development) as internal enabler and competence center to drive the digital transformation for Mercedes-Benz AG5⃣ Influencing the management board of a MBC entity as sparring partner and expert for customer centric strategies and agile@work frameworks6⃣ Lead cross-functional swarm to build and implement a new global CX steering model to focus on customer KPIs for an efficient MBAG steering (financials, product, customer) for operational level and board7⃣ Drive data based process digitization through internal accelerator activities8⃣ Ideate and incubate car data monetization and car data business models based on car-2-x technology9⃣ MBAG data-aware corporate communication for perfect ressource and budget allocation of all global media activities Expert at on-demand knowledge networks Business transformation Digital strategy Customer centricity E-Commerce / online sales Operational excellence + organizational frameworks (TOM, KPI Steering, OKRs, Agile@work) Digital business models and data monetization Revenue & Lead generation, conversion rate optimization, UX Online & performance marketing Campaign planning and brand building Web analytics, online & offline tracking incl. TV P&L responsibility People Manager, mentor and coach