Sven Laure
Head of E-commerce, Marketing Systems & Business Intelligence at Stihl Ferramentas Motorizadas Ltda
Based in São Leopoldo, Brazil
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Seniority
Other
Department
Other
Location
São Leopoldo
Industry
Industrial Machinery Manufacturing
Company size
2K
Contact information
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s•••••••@stihl.com.br
Phone
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Background
About Sven Laure
Senior executive with 15+ years of marketing experience and over 14 years in leadership positions, combining strategic vision with hands-on execution in international environments. I lead major cross-country and regional initiatives in E-Commerce and Marketing Systems, including acting as project lead for the regional implementation of e-commerce, driving growth, digital transformation, and customer experience excellence. My academic background includes an MBA in Digital Marketing at ESPM (Brazil), a Bachelor in Business Administration at European Business Academy (Spain & Germany), and an extension course in Exponential Thinking at Singularity University (USA). With broad expertise spanning E-Commerce and Marketing Systems/MarTech, CRM, BI, Trade Marketing, Dealer Development, Distribution Policy, Geomarketing, Product & Strategic Management, Digital Marketing, Marketing Automation and Strategic Projects, I thrive at the intersection of technology, strategy, and execution. Fluent in multiple languages and experienced in working across diverse cultures, I integrate quickly into local environments and build high-performance teams.
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