Swagato Mallick

Background

About Swagato Mallick

With a little over a decade's experience, spanning across PR, Advertising and digital communications, Swagato swears by the power of story-telling to catapult brands to their maximum potential and help them garner mindshare. He currently works at the confluence of strategic thinking and creativity to steer client brands in the right direction, besides leading NBD pitches with disruptive thinking and creative ideation. Besides being a pro-active thought leadership counsel to clients, he frequently writes on behalf of CEOs and Chairpersons of leading client organisations across national and international media. He also takes a keen interest in studying behavioural patterns and playing observer to societal and cultural trends that remain instrumental in charting the future discourse of communications. He brings to the table a balanced understanding of integrated communications with a knack for social media strategy, campaign planning, strategic content, advocacy and crisis communications. With an infectious passion for converting new businesses, he has been instrumental in winning coveted client mandates at organisations he has worked with. A strong advocate of Diversity, Equity and Inclusion, he had led the entire DEI mandate at Adfactors PR through an on-ground senstisation session conducted by theatre facilitators across various offices at Adfactors PR. The unique, ground-breaking initiative had won the firm a pronounced mention in a leading business best-seller titled "Queeristan" as the only PR firm in the world along with leading global corporations. He was also a part of the illustrious Millennial Board of Directors at Adfactors PR, a global first by a PR firm. During his tenure across various capacities at Genesis BCW and Weber Shandwick, he has liaised closely with international offices for projects and international client mandates. He has demonstrated considerable comfort and finesse in working with various teams and clients, besides being instrumental in managing, planning and executing client campaigns.