Swathi Mohan

Background

About Swathi Mohan

Critical thinker, multitasker, a self-explorer; passionate about helping brands build and grow their online presence. Over the 3 years of experience in the industry, I have worked in both the start-up environment as well as the corporate environment as a Social Media Manager and Content Creator. I have also extensively worked on digital campaigns from start to finish i.e. identifying the objectives/goals, strategizing, planning and allocating campaign budgets, setting up campaigns, monitoring for accuracy and putting together reports and recommendations. What will I bring along with my passion for helping companies grow you ask? I come with experience in; • Digital Marketing: o Paid platforms - Display, Search, Video Campaigns o Earned platforms - Affiliate/ Influencer Marketing o Shared platforms - Referral programs, Seeding o Owned platforms – SMM, Newsletters, Website, Blogs • Content Writing: o For blogs, websites, newsletters and social media pages • Softwares, Apps, Tools o Project Management: Asana and Trello o CRM: Monday.com o Social Listening: Sprout Social, Hootsuite, Buffer, Gain and Later.com o Social Media (paid): Google Analytics, Facebook Business Manager, Google Ads, LinkedIn Ads o Email Marketing: MailChimp and ConstantContact o Website Maintenance + Blogs: WordPress, Medium and Blogspot o Website Building: Shopify, Wix and Weebly o Creatives (images+ videos): Canva, Ripl, Photoshop(beginner level) and iMovies (beginner level) • Bonus: o Background in Event Planning and Management o Customer Engagement o Ability to take on and ace responsibilities that are not confined to the role