Sweekar Gulati

Background

About Sweekar Gulati

Digital Marketing & Analytics leader with ~9 years of experience across paid media, social media, marketing measurement, and marketing operations in enterprise environments.• Currently lead global cross-channel strategy spanning paid media, organic social, and digital analytics, managing distributed teams across Gurgaon and Costa Rica.• Built and scaled the paid media function from the ground up, establishing performance governance and cross-channel prioritisation frameworks.• Architected an enterprise brand analytics ecosystem integrating digital performance, brand surveys, and premium media partnerships (BBC, WSJ, The Economist).• Drive advanced marketing analytics and dashboard adoption across paid media, social media, lead management, and campaign performance using Power BI, Looker Studio, and ETL pipelines.• Strengthen marketing operations through standardisation, cross-training, and productivity frameworks leveraging Workfront and ProHance.• Trusted partner to senior marketing and business leaders; recognised as a high-impact people manager leading teams of 20+ members.• Core strengths: Marketing Analytics, Performance Marketing, Social Media Strategy, Digital Measurement, Marketing Operations, and Data Visualisation.Open to opportunities across digital marketing leadership, marketing analytics, social intelligence, and data-driven marketing strategy roles.