Sweta Dixit

Background

About Sweta Dixit

Hi, I’m Shweta Dixit — a data storyteller, ex-banker, and now a proud first-time founder, building Flip & Fetch, a D2C pet care brand inspired by love, driven by data, and powered by passion. With a B.Tech in Information Technology and a Post Graduate program in Banking, Finance & Data Science from IIM Indore. I spent over 10 years in the banking and financial services industry, leading operations, risk analytics, and strategic initiatives. After leaving the corporate world, I worked as a freelance data consultant, helping startups and mid-sized businesses uncover insights, make better decisions, and scale smarter using tools like Python, SQL, Power BI, and predictive analytics. Now, I’ve come full circle—blending my technical skills, business background, and personal passion into something that feels truly mine. At Flip & Fetch, I lead everything from: Product development & market research Digital marketing, Shopify, and ad campaigns D2C operations, customer care, and order fulfillment Data-driven decisions for growth and product fit Brand building, storytelling, and content creation The brand is a tribute to our beloved pets Runy & Molly, whose memory inspired me to create products that offer the same love and care we gave them. From banking to bath bombs for dogs — it’s been an unexpected but meaningful journey. Let’s connect if you’re into D2C, data, dogs, or just building cool things from scratch.