Sydney Thorp

Background

About Sydney Thorp

2020 - Present AutoNation Inc. Event Planning & Philanthropy- Oversees all event & fundraising initiatives for 300+ dealerships & 9 markets nation-wide. Driving impactful outcomes through strategic planning & execution. Always looking to improve procceses- Tracks & Reports fundraising & spend for events- Played a pivotal role in generating over $4 million in donations for nonprofit organizations across the U.S. in 2023 alone. Benefitting local and cornerstone partners- Collaborates closely with leaders & teams at corporate & in the field to orchestrate event fundraising, activation, & execution. Ensuring seamless coordination- Manages relationships with our nonprofit charitable partners- Manages execution & reporting of Nation-Wide Cash Register Charity Program- Supports & organizes special philanthropic events from other departments within the company. Social Media Marketing - Oversaw & promoted the social media presence of AutoNation's 300 + dealerships, with a strong emphasis on content creation- Primarily utilized Facebook & Instagram to post engaging content that boosted brand visibility & also contributed to company sales/revenue- Collaborated with designated in-store leaders to implement and refine social marketing strategies, guiding them in creating and publishing tailored content for their dealership's social media pages. Communications, Review Management, & Customer Satisfaction - Monitored & contributed to improving the company’s overall Customer Satisfaction Index as it relates to reviews- Provided detailed feedback to dealership teams on areas of improvement to solicit positive customer reviews- Ensured that review management efforts lead to improved customer satisfaction and stronger brand loyalty- Managed creation & approval for internal & external communications to ensure clear, consistent messaging and effective information flow in all aspects of work. Chipotle Mexican Grill 2018 - 2020 - Excelled in customer satisfaction and retention by providing attentive service, resolving conflicts with empathy, and maintaining high standards in a fast-paced food industry environment.