Sylvain Senecal

Background

About Sylvain Senecal

Sylvain Senecal is Professor of Marketing, RBC Financial Group E-commerce Chair, and Tech3Lab Co-director at HEC Montreal. Prior to joining HEC Montreal in 2004, he was Assistant Professor of Marketing and Electronic Commerce at the University of Toledo (Ohio, USA.). He has taught several marketing and ecommerce courses in Austria, Canada, France, South Korea, and the United States. His research interests are related to consumer marketing on the Internet (decision-making, social influence, personalization, web site evaluation, clickstream analysis) and consumer neuroscience. His work has been presented at several international conferences (e.g, Australia, Canada, Finland, United States) and published in marketing and ecommerce scientific journals such as the Journal of Retailing and the International Journal of Electronic Commerce. He holds a M.Sc. and a Ph.D. in marketing from HEC Montreal. Prior to his academic career he held marketing positions at Arcelor Mittal. He has worked or currently works with various canadian and international companies. He is also President of imarklab, an interactive marketing intelligence consulting firm. Specialties: E-commerce, online retailing, consumer behavior