Sylvia Lowe

Background

About Sylvia Lowe

A senior marketing, comms & fundraising leader with expertise in brand strategy, marketing communication, and innovation for major consumer and charity brands (including Diageo, Comic Relief, Nesta Glenfiddich whisky, and Alzheimer's Society). I'm passionate about the power of brands, consumers and a good idea to change the world. I have created and launched new brands; driven profitable income growth; managed global brand strategies; developed integrated creative campaigns across traditional and digital media (including global TV advertising); and managed P & Ls and multi-million budgets. I have been a Trustee Non-Exec for a national charity. My strengths include: Business strategy and organisational leadership– inc Non-Exec Director experience on Board of national charity • Marketing & Communications strategy and planning - for household charity and FMCG brands, including Comic Relief, Diageo’s whisky portfolio (inc Johnnie Walker), Glenfiddich (world no.1 single malt), The Prince’s Trust, Alzheimer’s Society & Nesta. • Brand strategy and global brand management – trained in Diageo Way of Brand Building. Managed brand portfolios globally, launched new brands, and licensed brands. • Integrated marketing campaigns – managed creative agencies and £m budgets across on & offline channels (e.g. TV/ print ads, PR, social, search, digital, video) across B2C and B2B audience. • Commercial acumen and fundraising – managing P&L’s and multi million £ budgets. Delivered trading income within charities. Grown brands through licensing and social franchising. Introduced new funding streams, including digital fundraising, and driven profitable growth • PR and artists – worked with press teams to deliver campaigns with national and regional media coverage, inc broadcast and print. Led celebrity ambassador functions • Audience/consumer insight – trained as market researcher. Led audience insight function. • Policy influence – campaigns & reports to reform social care & education policy. • Sustainable innovation – championed ‘innovation for good’ and supported social entrepreneurs. Launched global whisky line extensions, and range of cooking sauces • Event marketing – responsible for Dementia Action Week inc 1300 grassroots events. Led marketing for Nesta’s FutureFest: two-day festival of the future for Responsible for The Prince’s Trust Awards ( & ITV broadcast), Palace to Palace cycle, and mass/special events portfolio • Corporate Social Responsibility – e.g. managed partnerships with BBC and Unilever. • People management – led teams of up to 60