Tabitha Upshaw

Background

About Tabitha Upshaw

I work at the intersection of brand and corporate citizenship. Where purpose and social impact meets brand. For companies, this combination is a powerful force for good benefiting all stakeholders- employees, customers, suppliers, partners and shareholders. I am a pragmatic champion for our planet and fight for social equity. I have great passion for integrating corporate citizenship into the ethos of brands and business operations. I’ve led or been a part of 3 major corporate re-brands, integrating Corporate Social Responsibility (CSR) strategies into the brand strategies. As a leader and as a person, I seek to create value. To benefit my family, my employer, my community and the planet. Simply put, I thrive when those around me thrive. My strengths: Unicorn: I am uniquely right and left brained, easily speaking tech with engineers or design with creatives. Diplomat: I have a diplomatic approach to aligning teams and building cross-organizational bridges. Builder: I have a proven track-record of building and developing high-performing teams that achieve results. Prioritization: As a leader, I strive to focus teams on work that creates the most value. Caring leader: I have a genuine interest in other people. I find out where people want to go and help them get there. Resourceful: I've managed budgets big and small and am scrappy when needed. I look for value in every investment. Customer-centric: I get to know customers, stakeholders or the audience to inform and guide priorities. Data Driven: I use data to guide decisions, prioritize, test and learn, and measure success. Agile: I've achieved success across several industries, company sizes (startup, mid-market, and large enterprise), customer segments (B2B, B2C, B2B2C) and in for-profit and nonprofit sectors.