Takuya Kodama

Background

About Takuya Kodama

Business strategy / AI research and solution development / UX Design Mnagement AIUX With over 18 years of experience in the marketing industry, I have dedicated the last 8 years to pioneering the application of AI/ML technologies within marketing domains. My work has primarily focused on promoting the business use of AI, leading R&D activities in AI across Dentsu Japan to enhance innovative solutions and strategies. As a global leader in AI strategy since 2024, I focus on transforming how enterprises harness artificial intelligence — not just in marketing, but across functions, geographies, and governance frameworks. At dentsu, I drive AI integration at a global scale, aligning innovation with ethical responsibility and business impact. My work centers on defining strategic AI roadmaps, building cross-market operating models, and implementing robust AI governance structures that enable sustainable, scalable value creation. With deep experience in enterprise-level transformation, I specialize in helping multinational organizations navigate the complexities of AI adoption — from capability-building and cultural change to risk management and regulatory alignment.