Talha B.

Background

About Talha B.

One who makes purposeful and passionate intentions profitable, including but not limited to mentoring remote teams across seven time zones on a planet where few have logical clues and many have expert opinions, and excluding brains, businesses, and brands that don't believe in, plan, and act towards their purpose, passion, or both. Seasoned brand and marketing strategist. Grew up with Ketchum, CNBC, J. Walter Thompson, Ogilvy, and BBDO networks while growing their businesses with P&G, Unilever, PepsiCo, Nestlé, Mars, Diageo, Microsoft, ExxonMobil, Mercedes-Benz, Visa, Citibank, Barclays, Acumen Fund, Fonterra, Suntory, SC Johnson, J&J, USAID, Telenor, Next, and AkzoNobel, in all seasons. Bagged gold, silver, bronze, and specials for advertising that worked at the APAC Effies and WARC, and for the agencies that profited at Campaign Asia and R3. Certified with credit by the Institute of Practitioners in Advertising (IPA), London for Advanced-Level Marketing Effectiveness. Grew tired of promoting consumerism and ideals of infinite growth from my comfort zone in a throwaway culture that keeps racing to its own end. Redefined my values after a series of transformative events, unlearned and relearned, left the old life, and repurposed my skills to advance enterprises that are authentically a force for good – for the people, the planet, and then their profits. Currently directing the global brand strategy for Plastic Bank; enabling circularity for the discarded material, preventing it from ending up in the ocean and landfills, and sharing prosperity with communities gathering it. Responsible for articulating the vision, position, voice, look, persona, and feel of the brand. Continued the award-winning streak and bagged the Social Impact Award at Reuters Responsible Business for Plastic Bank and The Globe and Mail Changemakers Award for its founder. Rationalist at mind, intender at heart, and evolutionary by nature, I travel places, read people, value time, support performing arts, dress for comfort, love lentils and oats, live a minimalist lifestyle, manage my investment portfolio without middlemen, do not waste time socializing in a virtual world, sort my own garbage, and respect humility. If you don't see some lofty designation in the headline, it’s because I prefer to be recognized by my core skill more than a bestowed corporate stature. All opinions on this profile represent a Homo sapiens' ideology, not an institution or its ism.