Tamara Edwards
Director of Events & Programs at Pickleball Canada
Based in Niagara Falls, Canada
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Seniority
Director
Department
General Business & Management
Location
Niagara Falls
Industry
Non-profit Organizations
Company size
19
Contact information
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t•••••••@pickleballcanada.org
Phone
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Background
About Tamara Edwards
Experienced sports business professional with a proven track record of delivering impactful programs, partnerships, and events across tennis, basketball, and now pickleball, North America’s fastest-growing sport. Currently contributing my talents to Pickleball Canada as Director of Programs & Events, I previously worked with the ATP Tour’s Partnerships & Business Development team in Monaco, supporting global sponsors and delivering top-tier partnership experiences across international markets. Earlier in my career, I led business operations and sponsorship for a professional basketball team in Saskatchewan, where I drove fan engagement through innovative campaigns and strategic brand partnerships. As a former varsity volleyball athlete at Niagara College Canada, I’m passionate about improving the athlete experience. My background in sport has instilled values of dedication, resilience, and time management, which I bring to every role. Proficent in Ticketmaster, CRM platforms, SponsorUnited, Microsoft Suite, Adobe Photoshop, Canva
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