Tammy Scherer

Background

About Tammy Scherer

I’m a higher education communications professional with exceptional writing and editing skills. I create compelling, meaningful, and effective messages for diverse audiences that are results-driven and on-brand. I'm also a flexible, collaborative team member and relationship-builder at all organizational levels, as well as a highly organized project manager who thrives on maintaining the highest best practice standards in time-sensitive, demanding environments. My areas of expertise include: • Promoting student engagement and retention through communications initiatives that are customized, accessible, relevant, accurate, and goal-oriented • Developing, writing, and editing print- and web-based marketing content, including guidebooks, brochures, program websites, emails, e-newsletters, and social media copy • Organizing, tracking, and revising college- and university-level academic content and administrative data through content management systems and proprietary databases • Developing, managing, and producing print and electronic learning resources (core textbooks and supplementary material packages) for college and university learners • Recruiting, mentoring, and training learning resource authors, subject matter experts, and freelance publishing professionals