Tammy Su

Background

About Tammy Su

I’m a product and customer experience strategy leader with a Kellogg MBA/MS in Design Innovation. I have 10+ years experience unearthing core user insights and motivators to fuel vision-driven product strategies that move the needle, crafting experiences that people love - and making it fun along the way.[ Examples of my work ] CX STRATEGY & RESEARCH: Led Services CX Innovation, contributing to $2.5M growth for Signet ($8B jewelry retailer, 11 brands: Zales, Kay, Blue Nile +). Case Study: PRODUCT STRATEGY: Architected Signet’s CX-driven Data & Personalization vision, contributing to $50M incremental revenue, presented to C-level & executive leadership, incorporated into 2025 roadmap and guideline for $1.5M tech investment. SERVICE DESIGN: Designed Apple’s first journey map toolkit, collaborating w. 30+ key leaders, immediately implemented, presented to Retail SVP WORKSHOPS: Facilitated 300+ workshops and taught professionals in design thinking, earning average 10/10 instructor rating.[ What people have said ] “[Tammy] helped bring Gen Z and Millennial [CX] personas to life and crafted a session that was totally energizing, fun, interactive and inspiring. The team is still talking about some of the learnings and surprises and the fact that the team is talking about our customers every day is a great step toward our aspiration of being customer obsessed. TAMMY - YOU ROCK!” - President, Rocksbox [ Get in touch ] I’m passionate about opportunities to build incredible experiences - let’s connect if you’re looking for someone who can deliver strategic insights that move the needle, spark innovations that people love, and shape a new vision for customer experience. Or if you want to chat about design thinking, innovation, the latest episode of Great British Bake-off or whatever else - drop me a line! tammysu@gmail.com