Tammy Waters

Background

About Tammy Waters

Tammy Waters has grown her career throughout the Restaurant and Hospitality industry through extensive experience in managing Business to Consumer/ Business to Business advertising strategies, new product development launches and creating Brand Strategy & Acquisition programs with notable organizations such as Boston’s Pizza and Dickey’s Barbeque Restaurants throughout the Dallas / Fort Worth area. Tammy is analytics driven and uses competitive analysis to strategically target consumer markets and community demographics to increase branding, consumer traffic and local recognition. At Firenza Pizza, Tammy most recently increased ROI by 18% and has been responsible for managing budgets up to $2MM. She has successfully penetrated the target market by creating and executing powerful social media strategies and developing eye-catching email campaigns that convert prospective customers. Tammy has in depth experience with new restaurant openings, vendor management, public and media relations and community promotions and involvement that lead to increased customer traffic and ROI. On a personal note Outside of being intricately involved in helping organizations gain traction in new markets, Tammy enjoys traveling, working out and spending time with family and friends. Keywords: Marketing Manager, Brand Activation, Business to Business, Business to Consumer, Advertising, Grass Roots Marketing, Restaurant, Retail, Hospitality, Social Media Marketing, Community Branding, Sales, Marketing Budgets, New Store Openings, Home Services