Tanay Kumar

Background

About Tanay Kumar

Tanay Kumar is currently the CEO and Creative Director for Fractal Ink. He currently spearheads Visual Design and Design Strategy at the Studio. After Graduating from BIT Mesra in he went onto finish his Post Graduation from IDC, IIT Bombay as a Visual Communication Designer. After graduating as a gold medallist from IIT Bombay and teamed up with Priyanka to launch Ambiaance Designs in 2002. He Moved to London in 2006, to join LBI (One of largest Digital Agency of Europe) as a creative head for their Indian Arm. He helped stabilise relationship and bring design practices from London to their India office. After shifting back to India in 2010 he was appointed as the Creative Director for LBI India. Shortly after which FIDS Pvt. Ltd. was formed with a vision to take Digital design in India to the next level. Some of the brands which he was involved in shaping up during his professional journey are Microsoft, F1, Disney, British Telecom, Indian Railways, Nokia, Barclays, Axis Bank, ICICI, Samsung, Godrej. Specialties: With bulk of my experience in online and interactive media, I consider myself expert in the world of HCI (Human computer Interaction) design. My specific areas of specialisation are: 1. User Interface design 2. User Experience design and usability 3. Design for web 4. Game design 5. Complex data visualization 6. Accessibility and graphic design with a thorough understanding of WCAG2.0 principles 7. W3C standards 8. UI development