Tanay Roy

Background

About Tanay Roy

With over 15 years of extensive experience in both B2C & B2B sectors, I have honed my ability to drive brand strategy, elevate market presence, brand transformation & create impactful marketing campaigns. I bring a wealth of expertise in developing integrated marketing approaches, blending traditional & modern strategies to deliver measurable business results & engagement. Throughout my career, I’ve had the opportunity to work across diverse industries-including retail (Spencer’s Retail), manufacturing (Shish Industries, Keventer Agro), Service (CavinKare) & healthcare (Vasan Dental Care)- where I’ve led brand development initiatives and executed large-scale campaigns that have resulted in increased brand visibility & customer loyalty. My strategic mindset combined with a data-driven approach has enabled me to develop and execute plans that align with business goal. As a leader, I’ve successfully managed cross-functional teams fostering collaboration between creative, sales and product teams to drive brand growth. My expertise spans strategic planning, brand positioning, consumer understanding, creative direction, stakeholder management and budgeting. I’m passionate about aligning marketing strategies with company values and ensuring that every initiative drives not only customer engagement but also internal alignment and brand consistency. Some of my proudest accomplishments includes being awarded as the RPSG Group Core Value Champion in 2017 in the category of Execution Excellence, Star Performer of the Year Oct’17 & Aug’19 which validated my commitment to delivering results through precision and efficiency. Additionally, I led Black Friday Campaign in 2020, named Coca-Cola Golden Spoon Award as one of the most admired campaigns of the year 2020. What sets me apart is my commitment to better understanding customers & coupled with a deep respect for a company's values and ethics. This approach has consistently led to the creation of campaigns that resonate with consumers while reinforcing brand integrity. In my most recent role as Growth Marketing - Head, I drove digital strategy development, brand visibility, performance marketing leadership, market insights, optimized cross-channel campaigns & fostered collaboration with stakeholders to achieve outstanding results. Seeking a senior brand management or strategic role to apply my expertise in shaping brand strategies, enhancing customer experience, and driving business growth. Let’s connect to explore potential opportunities and discuss how I can add value to your brand’s strategic direction!