Tanima Adak

Background

About Tanima Adak

Passionate marketing professional, targeting challenging and complex assignments with reputed organizations while bringing the following strengths: • Marketing campaign management and content creation: Designing outbound campaigns, planning and executing lead generation activities for Sales team in collaboration with business development team and technical sellers, creating and promoting innovative content for social media posts, eDMs, emails, case studies, success stories, call scripts for Digital Sales team around product features and benefits to clients, executing end to end webinar campaigns. • Proposal and content management: Experienced in creating compelling proposals in response to RFPs/RFQs highlighting key client needs, demonstrating experience and capabilities of the firm in providing requested services to clients in the same industry, service approach, engagement team and their experience, assumptions and financial details. • Marketing collateral development: Experienced in creating marketing/presales documents/marketing collaterals for clients, developing client facing presentations, placemats, infographics, industry snapshots, company profiles, executive biographies. • Business development and lead generation: Identified business opportunities to create validated pipeline, building and maintaining successful relationships with prospects and existing clients, helping with progression and closure of opportunities identified, collaborating with sales team to determine solutions, evaluating current business performance and maximizing business reach and potential. • Excellent verbal/written communication and project management: Agility to meet shifting priorities and extended deadlines, ability to collaborate with stakeholders across geographies and manage projects to get the desired outcome through excellent time management and communication skills.