Tarini Das

Background

About Tarini Das

Experienced manager with skills in leading direct reports as well as cross-functional team, managing a product line from cradle to grave, justifying new product development investments, determining and documenting new product requirements, development sales forecasts. Experience with presenting to Board management, representing senior management in discussions with others in the company and meeting with customers, training and assisting dealers, and coordinating the activities of individual region managers. Sales & Distribution • Establishing Sales & Distribution systems & processes. • Selection of Dynamic & Challenging Sales Managers to build up a team. • Selection of Right partners for S&D though Due Diligence process • Coaching the sales staff of the dealer / retailer in appropriate sales techniques • Carrying out sales analysis and Collecting competitor data in order to feed-in to the sales and marketing strategies • Designing Schemes & marketing activities to achieve targets • Motivating and guiding the dealers / retailers through periodic visits with account management plans & also organizing dealer meets • Ensuring discipline in the S&D systems. • Time to time State Level Meets with Media Coverage’s/Press Meet on new launching products. Marketing management • Marketing Execution: Brand-pack wise, channel wise POSMs, Channel programs & guidelines for Channel Activation Representatives • Key Accounts Signage requirements and execution • Retail Survey Audit & Brand Health Reports: Analysis of data & executing course corrections through consumer promos & trade marketing programs. • Team Management & Training: Imparting training to the region marketing team & providing direction & motivation. Finance Management • Responsible for Revenue & Cost management • Expert at auditing financial capabilities of Distribution Partners through P&L & BS analysis & responsible for their financial health