Taylor Howell

Background

About Taylor Howell

I lead the Technology Team within the Digital Marketing team at Cytiva, a Danaher company. Since being promoted to the Marketing Technology Team Leader, I've guided my team through tumultuous times in the industry as well as multiple largescale acquisitions and restructures. During this time, I grew my team from 3 to 9 marketing/IT professionals by focusing on adding value for our internal stakeholders while continually improving the customer experience.I have a background specialized in management & team development, digital transformation, enterprise B2B marketing, and personalization/customer experience. Using a data-driven approach, I am able to continually refine and optimize strategy to contribute to company success. My creativity and innovative vision enable me to create a relationship with the customer that has depth and relevance to foster a unique brand experience.Specialties: Digital Marketing Strategy, Content Marketing Strategy, Digital Asset Management (DAM), CMS (specifically Sitecore), Search Engine Optimization (SEO), Search Engine Marketing (SEM/PPC), Digital Asset Management, Personalization, User Experience (UX), Customer Experience Management, Digital Transformation, Web StrategyGallop Strengths Finder:1. Ideation – find connections between seemingly disparate phenomena; creative, innovative thinking; new perspective on familiar challenges; generate novel concepts, theories, plans, or solutions.2. Individualization –observe other people’s strengths and draw out the best in each person; emotional intelligence; find relationships between the final result and the events preceding it.3. Futuristic – see the big picture and vision/plan for the future; opportunity thinking; inspire others with vision of the future.4. Learner – strive to learn and improve; discover new ways to utilize talents; learn quickly and utilize that knowledge to piece together events and solve problems.5. Input – inquisitive and desire to dive deep into topics, concepts, problems, etc; constantly taking in additional facts, data, and background information to build deeper understandings of subject areas.