Taylor Lane
Sr Social Media Manager at Gen
Based in Las Vegas, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Las Vegas
Industry
Technology; Information and Internet
Company size
3.4K
Contact information
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t•••••••@gendigital.com
Phone
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Background
About Taylor Lane
As a social media manager at the Las Vegas Review-Journal, I love sharing stories and bringing a digital-first mindset to everything I do. I currently manage over a dozen social media accounts for Nevada’s largest newspaper, creating social videos and graphics in collaboration for the paper’s digital content team, photographers, videographers and reporters. I use digital analytics to guide the paper’s digital and social content strategy — always looking for opportunities to better optimize our reporter’s stories to improve their reach and grow our CTR. I have experience in breaking news and features reporting, digital production, SEO, digital strategy, A/B testing, content and social media management systems and tracking KPIs to measure digital performance. Portfolio: taylorlaneonline.weebly.com
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