Taylor Richardson

Background

About Taylor Richardson

Experienced in multiple forms of digital mass media marketing. Social Media: As a social media management professional, I bring extensive experience in developing and executing social media strategies for various industries, including technology, event management/promotion, spirits, and sports. I have a strong track record of creating engaging content, increasing follower counts, and driving website traffic through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. I am adept at analyzing social media metrics and insights to refine strategies and deliver measurable results. In addition, I possess excellent communication and collaboration skills, working closely with cross-functional teams to ensure brand consistency and effective messaging across all social media channels. Digital Partnerships: Facilitated numerous digital partnerships with influencers and industry-leading companies, resulting in increased brand visibility and revenue growth. Successfully grew audiences and secured partnerships with brands on behalf of numerous influencers, resulting in increased engagement and revenue for both parties. Email Marketing: Helped build and curate an email subscriber list of over 50k through organic email marketing campaigns and weekly newsletter. Maintained an average open rate of over 30% for newsletters and 40% for campaigns. Managed email responses utilizing brand guidelines and with oversight from Customer Care to deliver positive and helpful responses. Experience utilizing MailChimp, MailerLite, Agency Analytics, and Figma. Public Relations: Has taken on leadership and account executive roles within the firms and on campaigns. Has taken part in rebranding campaigns, B2B campaigns, non-profits campaigns, etc. Works with programs such as Adobe Creative Suite and Microsoft Office, Canva, and Final Cut. Experience collaborating with other Account Executives, Account Associates, Firm Directors, Content Creators, Graphic Designers, Vendor Coordinators, and Marketing Teams.