Taylor Rowe

Background

About Taylor Rowe

My passion is for building big data systems and analyzing the endless streams of information they produce. My professional career started in Biotechnology where I made my mark on the world of biologics manufacturing. While at CMC Biologics I was a project leader in upstream process development. In this role I was able to build automated analysis tools to aid in interpreting bench scale bioreactor data. In my quest for ever larger data sets to analyze I decided to pursue a career in web analytics. I specialize in Google Tag Manager (GTM), a website tagging platform from Google. I've worked with the product since before it's public launch and have helped Fortune 100 companies to implement GTM as a solution for everything from complex Google Analytics tracking to rapid turn-around for implementation of new marketing technologies. While at Starbucks I've managed clickstream data collection from all of our customer facing web and native mobile app properties. I am excited to build more tools to understand the complex behavior of human interaction with our customers brands in a digital environment.