Ted Coatney

Background

About Ted Coatney

DIFFERENTIATE → DEVELOP → IMPLEMENT → MEASURE A leader in corporate branding and product development offers a proven track record of success in driving products to market with competitive advantage and creating strategies that raise performance of established product lines. Select Career Highlights: Led development and evaluation of product formulations, packaging, creative campaign components, and launch plans for the number one brand in the category. Administered the successful conversion and deployment of all platform packaging and advertising materials for American Snuff Company to achieve FDA compliance. Coordinated and successfully concluded an internal audit of company's marketing and new product development processes after corporate acquisition. Vital member of product platform team that grew volume amidst an overall decline in the industry; led creative design and implementation of all POP and merchandising materials.