Ted Petersen

Background

About Ted Petersen

Managing Director local sponsorship team creating multi-platform sponsorship programs including Television (GBH 2 and GBX 44), Radio (89.7 GBH and 99.5 Classical New England/CRB), Digital (wgbh.org), Podcasts, Print (Explore member guide), Events, and pledge opportunities. GBH enriches people’s lives though public media that educates, inspires, and entertains, while offering companies the opportunity to align their brand with the nation’s flagship public media organization. Throughout 25 years of experience working in multi-media as an advertising / sponsorship solutions specialist, manager, and Director, I have had the privilege of leading sales teams to achieve individual and organizational growth. Too, I have developed a knack for cross-pollinating ideas with solutions that produce campaigns and programs never done before. In addition to bringing new products to market, I am depended on to look at existing platforms critically and navigate a course for success to make good solutions great – so our customers can better engage their core audiences. This process requires me to manage through change and harmonize multiple gears that make our products successful (sales, creative, finance, editorial and production). I’d like to connect with marketing leaders and business owners who need a consultative resource to improve brand awareness, and sales. Drummer, Tennis Player, Hiker, Biker, Husband & Father