Ted Skinner

Background

About Ted Skinner

At Fullintel, I lead marketing for one of the few media intelligence companies built around the idea that AI and human analysts produce better intelligence together than either does alone. My job is to translate that into pipeline, brand, and category leadership across enterprise, pharma, government, and PR agency buyers.Before Fullintel, I spent four years at Rhythm Systems coaching middle-market CEOs through strategic planning, KPI design, and execution. I have written more than 70 published posts on growth strategy, leadership, OKRs, and high-performance culture. The bestselling book Predictable Results emerged from that work.What I do now:• Build AI-native marketing workflows that compress weeks of work into hours with the audit trail to prove it.• Run a content engine producing 30+ original pieces a month on AI in PR, media measurement, crisis communication, and the future of earned media.• Speak at PRSA, IPR, and industry conferences on what AI actually changes in media intelligence and what stays human.• Develop the RISE Framework for evaluating where AI fits in communications workflows without breaking the parts that already work.I write often. The Fullintel blog and my LinkedIn are the easiest places to read my thinking on AI search optimization, reputation red teaming, measurement that goes beyond AVEs, and what it actually takes to brief a C-suite. Posts pinned in Featured below.If you are a PR or comms leader trying to figure out where AI helps and where it hurts, I am happy to compare notes.