Ted Smith

Background

About Ted Smith

Experienced FMCG Shopper Marketeer, delivering omni-channel BTL activations, effective retail media planning, and best-in-class in-store execution. Currently a Brand Activation Manager at Casella Family Brands for [yellow tail] wine (UK & Europe), and previously held Shopper Marketing roles at Henkel Consumer Brands & Jacobs Douwe Egberts; across all roles, I have displayed a track record of delivering high-impact activations in major UK retailers. Alongside my experience in the FMCG industry, I also have a Marketing degree from the University of Leeds, and 3+ years of additional experience in various Sales and Marketing roles, which I obtained through part-time work whilst studying. My key skills lie in managing agency relationships, interpreting category data, and executing campaigns that drive shopper education, engagement, and ultimately, sales. I am passionate about bringing brands to life through impactful, insight-led activations.