Ted Thompson

Background

About Ted Thompson

Today's most successful brands are those that create personally relevant experiences that customers engage with over time. That remains a guiding principle in my career as an outcome-focused leader in the development & implementation of customer engagement solutions that elevate 'customer performance' and business impact at scale. As Customer Engagement Marketing (CEM) lead, my role centers on strategic leadership and building teams, process and tools that enable personalized engagement strategies and implementation of CRM and loyalty solutions. I support brands in; Consumer Electronics, Automotive, Retail, Manufacturing and other verticals seeking to create genuine value for, and business value from, each customer relationship. Skills include; customer development, business and marketing leadership, process design (and associated change management), customer research, integrated marketing communications strategy and program activation, marketing operations management, business development, business negotiations, team design, recruitment, professional development, and P&L management, forecasting & guidance.