Teemu Hakala

Background

About Teemu Hakala

Results-driven business leader with 20 years of experience in the automotive industry across both retail and importer organizations. Proven track record in strategic business development, sales leadership, and managing multi-brand dealer networks on a national level. Strong expertise in: Automotive retail & importer operations Strategic planning & business growth Sales performance management Brand development & market positioning Dealer network management & field operations Cross-functional leadership & stakeholder collaboration Extensive experience in importer-level responsibilities, including launching new brands, developing go-to-market strategies, and driving performance through nationwide dealer networks. Skilled at navigating complex organizational environments and aligning commercial goals with long-term brand strategy. Currently serving as Business Director at Hedin Automotive Oy, with full P&L responsibility for new and used car sales. Leading the development and execution of customer-centric and profitable strategies in a highly competitive automotive market.