Tena Laws

Background

About Tena Laws

I’ve spent 20+ years in media buying, planning, and strategy, working with brands to make their advertising dollars go further and reach the right audiences at the right time. Whether it’s TV, radio, print, or outdoor, I love the challenge of negotiating high-value placements, optimizing campaigns, and making sure every dollar is well spent. As a Senior Media Buyer & Media Director at Cooper-Smith Advertising, I manage multi-million-dollar budgets, overseeing regional and national campaigns to ensure they deliver maximum impact. I take a data-driven, relationship-focused approach, meaning I don’t just place media—I work closely with vendors, clients, and teams to strategically plan and execute campaigns that make a real difference. While traditional media is my expertise, I know the industry is evolving, and I’m excited to keep growing with it. I’m actively exploring digital media, programmatic advertising, and social media marketing to build well-rounded, cross-platform strategies that blend the best of both worlds. What I Bring to the Table: Traditional Media Buying & Planning – TV, Radio, Print, Outdoor (OOH) Strategic Budget Management – Making Every Ad Dollar Count Negotiation & Vendor Relations – Securing the Best Deals Audience Insights & Market Research – Understanding What Works Leadership & Collaboration – Working with Teams & Clients to Get Results I love what I do, and I’m always open to connecting, sharing insights, and exploring new opportunities. If you want to talk media strategy, advertising trends, or just swap industry stories, let’s connect!