Terence Lee

Background

About Terence Lee

Experienced marketing professional with 8 years of regional APAC experience, specialising in digital marketing, affiliate marketing, paid media strategy, and cross-channel campaign management. Proven track record of driving revenue growth and improving ROI through data-driven decision making and end-to-end campaign execution. At Microsoft, I led digital marketing efforts across key APAC markets, managing multi-million dollar budgets, optimising affiliate programs, and building scalable processes to support business growth. Skilled in media planning, marketing analytics (Power BI, Google Analytics and Adobe Analytics), and stakeholder management across internal teams and external partners. I’m passionate about building high-impact digital strategies, mentoring cross-functional teams, and aligning global frameworks with local execution. Open to opportunities where I can drive growth and contribute to business outcomes.