Tereza Alexandre

Background

About Tereza Alexandre

I love the challenge of solving puzzles and overcoming obstacles – figuring out how to get to the best solution instead of just the obvious one. As an innovative strategist with expertise across business, technology, and education, I focus on generating practical and impactful outcomes, identifying the best courses of action, and executing on strategic plans to bring ideas from conception to market. Creating Wins through Strategic Thinking Like an expert chess player, I see many dimensions and layers at the same time, understanding all of the pieces and players involved. This is key to considering impacts and opportunities, identifying obstacles before they come, moving through those that can’t be avoided, and reaching across different groups to reach a better solution. Contributions: Leveraged international marketing, teaching, and consulting expertise to launch companies into new global markets and manage interactions with other cultures. Created Top Business Schools Research Ranking for USC Marshall School of Business. Developed a well-respected methodology to help firms evaluate product market opportunities based on technology development and sourcing choices. Launched Accelerated Acculturation, a firm specializing in helping mid-size companies break through cross-cultural business barriers. Launched a platform to help bias reduction, promotions and hiring decisions, and ranking of researchers. Cross-Cultural Business Having lived in multiple countries with many years of international marketing teaching and consulting, I help firms enter new global markets and manage their interactions with other cultures. My cross-cultural background helps me understand what is behind someone’s first story/impression and has been a catalyst in helping companies uncover challenges they may not see immediately. In additional to leading companies in strategic marketing, I have taught at the undergraduate, graduate, and executive levels in International Marketing, Principles of Marketing, Marketing Strategy, New Product Marketing, Entrepreneurship, Marketing Communications, Cross-Cultural Communications, and Global Marketing. Natural Talents & Strengths: Resiliency Challenge-Oriented Doing the Right Thing Challenging the Status Quo Persuading with Data Always looking to build relationships and support others. Open to connecting? Send a LinkedIn message.