Terhi Halminen

Background

About Terhi Halminen

Senior marketing leader with 20+ years of international experience in the technology and government sectors. I turn market insights, customer needs, and financial data into strategies that deliver growth, profitability, and long-term value. Currently, I work with governments and security partners to protect citizen identities through secure ID and digital identity solutions. At Thales (formerly Gemalto), I hold global business responsibility for eID card components & solutions, where I- Develop and execute go-to-market and growth strategies - Shape value propositions, pricing strategies, and competitive analysis to strengthen business performance - Partner with sales, finance, product, and operations to support tenders and customer lifecycle management - Build strong customer relationships across diverse cultures, delivering solutions adopted in 100+ countries Earlier in my career, I built a financial foundation in analysis and reporting at Tellabs, gaining expertise in budgeting, forecasting, and revenue performance — skills I now apply to commercial strategy and marketing execution. Core strengths - Strategic B2B marketing (products, services, solutions)- Commercial strategy & GTM execution - Pricing & profitability management - Financial & market analysis - Cross-functional leadership in global organizations I thrive in roles at the intersection of marketing, commercial strategy, and customer value creation — driving growth, enabling commercial excellence, and building trusted partnerships across international markets.