Terri McGaffney

Background

About Terri McGaffney

As a communications expert, I am passionate about supporting a positive, dynamic, and collaborative culture through strategic, transparent and, proactive communication to engage employees and align them to the organization’s goals. I have a proven track record of leading communications to support the organization’s daily operations and transformational change, specializing in stakeholder analysis, audience segmentation, employee engagement, communications planning, timeline development, and plan execution to enhance employee productivity and improve organizational efficiency. I enjoy taking complex information and making it consumable and relatable to the intended audience. I add value in supporting the culture, mission and strategic vision in the following functions: Strategic Communications: Internal and executive communication; employee engagement; organizational change management; planning / messaging / strategic development and implementation; stakeholder analysis; employee advocate; project management; intranet redesign and governance; social media; public relations; media relations; crisis communications; reputation management; marketing Internal Communications and Change Management: Stakeholder / audience segmentation; strategy with key performance indicators; message development based on audience informational needs; timeline / message cascading; two-way communication; content creation: key messages, frequently asked questions leader resources / talking points / preview meetings, presentations, emails, intranet announcements; department rebranding Intranet management: Platform redesign, governance; daily management; life-cycle / enhancement roadmap; lead content creation; user support / training; employee engagement Executive Communications: Speech writing; personal brand strategy / timeline development; monthly / quarterly updates to staff / board; Town Hall strategy / timeline; remarks for internal./ external meetings; identify engagement opportunities with employees Public Relations and Media: Media inquiries; media monitoring; issues management; story pitch strategy / timeline; pitch stories to media; prep executives for interviews; collaborate with social media; board communications Crisis Communications: Strategy / timeline development and execution; manage communication tools; develop communication templates; table-top exercises; message development; incident response team member