Terri Oconnell

Background

About Terri Oconnell

I'm a tenacious, experienced and solution-driven brand strategist. I believe in the power of brand to impact people, culture and change. I approach challenges by uncovering genuine human truths, connecting the dots and driving brands to do better. I believe a good brand strategy should be perfectly simple and intuitive to execute against. I am currently working as a Senior Brand Strategist where I help clients to dig a little deeper, see things from a different perspective and leave them feeling excited and motivated to take action. Some of my key day-to-day skills. Strategic Thinking: Apply a fresh, forward-thinking perspective to client challenges in order to make thoughtful, relevant and actionable recommendations Creative Briefing: Translate insight into clear and inspiring creative briefs for designers and creative partners, helping to produce effective and memorable output Copy Writing & Storytelling: Communicate with passion, write compelling copy and construct a clear and engaging narrative out of research, data and insight Ideation & Workshop Facilitation: Design and facilitate creative sessions with multidisciplinary teams, using a range of stimulus and exercises to connect the dots and develop new concepts and brand propositions Analyzing & Identifying: Review trends and (humanise) data from multiple sources to uncover human truths and unlock brand and business potential Interviewing & Uncovering Insight: Test hypothesis, ask the right questions and form a qualitative analysis and recommendation Coaching & Collaboration: Work together with clients and team members of various levels, delegating tasks and guiding junior colleagues to ensure they feel confident and challenged