Terrie Ipson

Background

About Terrie Ipson

Accomplished strategic marketing professional with a history of orchestrating successful marketing strategies and initiatives designed to increase customer acquisition. I have a strong background in B2B marketing, brand management, creative content creation and a passion for the voice of the customer. With 15 years in progressive roles with large global businesses, I am skilled in event planning, communications and marketing program oversight. My customer-focused background has culminated in refined relationship-building skills and experience working collaboratively with customers, vendors and sales staff. As a results-oriented professional, I believe in streamlining inefficient processes, cross-team leadership and a laser focus on revenue growth and customer retention. Emphasis on preparing and disseminating sales/marketing and product information through a variety of external communications vehicles, especially electronic media. I am competent in the development of product/services specific information as well as the product launch process, development and delivery of marketing-related launch information. Accomplished in the management and coordination of customer events and industry tradeshows.