Terry Allen

Background

About Terry Allen

Terry is an accomplished sales & marketing professional with 20 years of progressive experience and demonstrated success managing national retail accounts, driving best practices and efficiency for bringing strong market presence and growth to all initiatives for consumer products. Terry is distinguished by his exceptional interpersonal skills and a hands-on management style with the resolve to thrive in highly competitive multi-deal/multi-issue business environments. Terry is an award winning top performer who is revenue and profit focused, and utilizes his refined sales management skills and business acumen for owning the go-to-market strategy, including full P&L management, exploiting all sales channels and revenue opportunities with a direct correlation to promote and sustain superior brand presence. He is proficient in analyzing, improving and sustaining product positioning in the retail space, POS performance and formulating strategies that result in efficient product lifecycle end to end. Terry has full comprehension of national retailer value proposition, value discipline, business needs and strategies. He combines this knowledge and expertise to better position and drive sales solutions in the manufacturer, distribution, retail, and E-commerce business environments. Terry is highly driven to deliver major impact to corporate goals and objectives. Specialties- National Account Management, Revenue Growth & Retention - PC & Video Gaming Hardware, Software & Accessory Sales - Licensed Apple Products & Accessories Sales - Innovative go-to-market strategies - Solution Selling - Competitive Analysis - New Business Development - Product Roadmap & Cycle Planning - P&L, Ladder Forecasting - Promotional Planning & Execution - Sales metrics - Inventory Management - MDF Budget Management/ROI - Negotiating and winning the business by way of proactive customer centric approach - Securing long-term strategic retail partnerships in highly-competitive markets