Terry Buda Moser
Director of Marketing at Bird-In-Hand Corporation
Based in Lancaster, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Lancaster
Industry
Hospitality
Company size
57
Contact information
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t•••••••@bird-in-hand.com
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Background
About Terry Buda Moser
As a Marketing Strategist, I develop the strategic vision and implement comprehensive, tactical plans to increase market awareness for a not-for-profit regional healthcare system. Some duties include providing key insight and direction to maximize new product launches and monitoring market and technology trends to optimize marketing messages. I also see myself as a change agent and collaborative team leader who actively enables individual and team growth. Some results my teams and I have delivered include:* Leading multi-media marketing campaigns for 4 new health express locations in retail sites and 3 urgent care centers; these campaigns surpassed awareness and preference metrics.* Developing micro sites that presented accessible campaign messages for our patients via smart phones and tablets.* Increasing patient appointments by 52.5% in key a growth location.* Producing compelling copy and a visually appealing website with 670 pages for our physicians group with over 40 primary and specialty care offices.
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