Terry Johnson

Background

About Terry Johnson

Terry Johnson is good at figuring things out. Finding new ways to look at situations. Putting everything in perspective. Arranging the puzzle pieces, or maybe redesigning the puzzle to get the right solution. People like that are hard to find. “Strategic marketing is about finding the right place, time, venue and channels to position a brand to connect with those who want or need what it offers.” Terry has counseled clients like American Express, Hewlett-Packard, and Marriott Corporation with the development of integrated marketing programs and communication strategies. In many cases. Terry has led the executive team in managing or executing the entire process for activating those projects. Terry has an extensive background with major events, including Olympics, FIFA World Cups, the Wimbledon Tennis Championship, America’s Cup, MLB All-Star Game, and the NFL SuperBowl. He has also negotiated and executed sponsorship and promotional programs with several Fortune 100 companies such as Coca-Cola, General Motors, Microsoft, Porsche Cars N.A, Rolex Watches, and Tiffany & Co. In addition, Terry has provided experiential marketing, sponsorship sales, product merchandising and licensing, and public relations services with consistent success. Terry’s board and committee memberships include the Field of Dreams Academy (Executive Director), Atlanta Sports Council, American Marketing Association, and National Sports Marketing Network. He has been a featured speaker at various business conferences and panels and written for several publications. He has been nominated and recognized several times as one of the “Forty Under Forty” leaders by Street & Smith’s SportsBusiness Journal in 2001, and 2002. Terry has an MBA in Management from Georgia State University and a BA in Marketing from Morehouse College, with several professional certifications from Adobe, Dale Carnegie, Google and IBM, just to name a few. Terry is a dynamic executive with over 20 years of extensive, diverse, and successful experience in executive management, sales, marketing, and business development. His expertise in strategic planning, integrated and partnership marketing, media planning and buying, sports marketing, sponsorship programs, consultative services, and information technology is why he is called The Strategist.